College Football Playoff Foundation, Big Ten Continue Support for New York City Literacy Initiative

Program designed to mobilize existing resources in neighborhoods in order to deliver reading opportunities for children

ROSEMONT, Ill. – The Big Ten Conference and the College Football Playoff (CFP) Foundation are pleased to continue their partnership with Literacy Inc. (LINC) to support future programming initiatives during the 2017-18 academic year in New York City. The announcement comes prior to the start of the 2018 Big Ten Men’s Basketball Tournament, which begins at Madison Square Garden on Wednesday, Feb. 28.

“We are excited the that CFP Foundation and Big Ten partnership will continue to make a lasting impact in New York City through LINC,” said CFP Foundation Executive Director Britton Banowsky. “Reading proficiently is a life changer, and this partnership will help bridge the opportunity gap for children in these neighborhoods.”

Students, parents and teachers from the LINC program will attend games at the tournament and an on-court recognition will take place during Thursday’s Noon game, on the second day of the tournament. This marks the second-consecutive year that the Big Ten has contributed to LINC’s efforts across the five boroughs, as they partnered to sponsor Reading on the Rails and Reading Everywhere Month in 2016-17.

LINC’s Comprehensive Literacy Model provides interconnected programming designed to mobilize existing resources in the neighborhood in order to deliver reading opportunities for children. The combination of three program areas – Reading Buddies, Parent Engagement, and Reading Everywhere Programs – emphasize and reinforce the importance of bringing literacy home and create a sustainable culture around reading.

“We are excited to continue our partnership with the CFP Foundation and Literacy, INC in New York City for a second straight year,” Big Ten Commissioner James E. Delany said. “We recognize the importance of early childhood literacy in the development of the next generation of college students, and we are thrilled to build upon this growing partnership with LINC and its commitment to supporting youth programs across the five boroughs.”

As part of this program, the conference was also able to provide 100 tickets to LINC for Super Saturday – College Hoops and Hockey Doubleheader at Madison Square Garden on January 20, 2018, which were used by students, parents and teachers in the program.

The activation marks the second educational initiative that the Big Ten and the CFP Foundation have partnered on during the 2017-18 academic year. In conjunction with the CFP Foundation’s Extra Yard for Teachers initiative, the Big Ten recognized 15 teachers at the 2017 Big Ten Football Championship Game in Indianapolis, while providing funds to enhance educational efforts in those teachers’ respective classrooms and schools.




About the Big Ten Conference
The Big Ten Conference is an association of world-class universities whose member institutions share a common mission of research, graduate, professional and undergraduate teaching and public service. Founded in 1896, the Big Ten has sustained a comprehensive set of shared practices and policies that enforce the priority of academics in the lives of students competing in intercollegiate athletics and emphasize the values of integrity, fairness and competitiveness. The broad-based programs of the 14 Big Ten institutions will provide over $200 million in direct financial support to more than 9,500 students for more than 11,000 participation opportunities on 350 teams in 42 different sports. The Big Ten sponsors 28 official conference sports, 14 for men and 14 for women, including the addition of men’s ice hockey and men’s and women’s lacrosse since 2013. For more information, visit

About the College Football Playoff Foundation and Extra Yard for Teachers
The College Football Playoff (CFP) Foundation is the charitable arm of the College Football Playoff, supporting education across the country. The CFP Foundation’s primary platform, Extra Yard for Teachers, elevates the teaching profession by inspiring and empowering teachers through the implementation of programs in four focus areas: resources, recognition, recruitment and professional development. The CFP Foundation utilizes multiple partnerships to execute its initiatives and support positive educational outcomes. To learn more, visit and follow Extra Yard for Teachers (@CFPExtraYard) on social media.


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